Franna Announces Expansion Into United States With Launch of AT24 US Model

Tue October 03, 2023
terex

Franna, an Australian manufacturer of pick and carry cranes, announced its expansion into the United States market with the introduction of the AT24 US.

This expansion marks a significant milestone in Franna's global growth strategy and reinforces its commitment to delivering exceptional quality, performance and safety to customers worldwide.

The introduction of the AT24 US model is a testament to Franna's dedication to innovation and meeting the specific needs of customers in the United States, the company said. Designed with meticulous attention to detail, the AT24 US combines the reliability and versatility of Franna's pick and carry cranes with advanced safety features tailored to the American market.

The AT24 US model boasts a powerful lifting capacity of 24 tons, making it suitable for a wide range of applications across industries such as construction, oil and gas, mining and infrastructure development.

Franna cranes are engineered with safety as the number one priority. The AT24 US model incorporates advanced safety technologies to ensure secure lifting operations to protect both personnel and the surrounding environment.

With features such as overload protection, Franna's own advanced Dynamic LMI, external E-stop and an ergonomically designed cabin, Franna cranes provide operators with peace of mind, allowing them to focus on their tasks without compromising safety.

"We are thrilled to bring our renowned Franna cranes to the United States market," said Andrew Pritchard, sales director at Franna. "The AT24 US model sets a new standard in safety, combining cutting-edge technology, superior lifting capabilities, and our signature manoeuvrability. We are confident that it will not only exceed the expectations of American customers in terms of performance and reliability but also provide a safe working environment for their operators."

To support its expansion efforts, Franna has established a dedicated distribution network across the United States, comprising of authorized distributors and service centres strategically located to provide comprehensive support to customers nationwide. This network will facilitate prompt delivery, efficient after-sales service, and timely availability of genuine Franna parts, further ensuring maximum uptime and customer satisfaction, the company said.

For more information, visit www.terex.com/franna/en-au/us-dealer-opportunities or contact franna@terex.com.