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Link-Belt Cranes Names Andrew Soper as Manager of Product Marketing

Link-Belt Cranes photo
Andrew Soper

Thu March 20, 2025
Link-Belt Cranes

Andrew Soper has accepted the position of manager of product marketing for Link-Belt Cranes, effective July 1, 2025.

Link-Belt Senior Vice President of Marketing, Sales and Customer Support Bill Stramer made the announcement at the company's headquarters in Lexington, Ky.

Soper joined Link-Belt in 2014 as a marketing specialist for lattice and telescopic crawler cranes. Prior to this, he gained crane rental experience as a project manager and sales estimator for a crane rental and rigging company.

In 2017, Soper moved to a marketing specialist role for telescopic trucks and all terrain cranes, becoming product manager for telescopic trucks and all-terrain cranes in 2021.

"With his background in both crawlers and on-highway cranes combined with his crane rental experience, Andrew brings a strong understanding of market needs and desires," said Bill Stramer. "He is well suited to lead our continued marketing efforts across all product categories."

This story also appears on Construction Equipment Guide.



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